Sustainability in the Spirits Industry
Graeme Jarron is an Agriculture graduate from SRUC’s Aberdeen campus and is the Director of Ogilvy Spirits in Angus. He says that sustainability is an important part of the Scottish producer’s story, especially to his brand of Scottish potato vodka. Most of Graeme’s potatoes go into supermarkets, but the Maris Pipers that don’t make the cut are used to make vodka. “It’s the ones that are too big, too small, too green – I don’t like saying ‘waste’ because they’re not waste, it just doesn’t meet the specification.”
The circular economy is increasingly important to today’s consumers, and an integral part of SRUC’s course development. In a linear economy, we make products, use them and then dispose of them. In today’s reduce, reuse, recycle world, the circular model is vital. In a circular economy, we keep resources in use for as long as possible, extracting the maximum value from them whilst they’re in use, and recovering and regenerating materials at the end of their service life.
“Gone are the days of it just ending up on a supermarket shelf,” says Graeme. “People want to know the back story, they want to know the foundations, where their spirit comes from. It’s very much about the sustainability. We feed the waste from the vodka distilling process back to the cows and the waste from the cows gets put back on the field for the organic matter to create healthy soils for us to grow our potatoes in.”